Effective Date: February 1, 2014
We have created this privacy statement in order to demonstrate our firm commitment to your privacy. This policy explains what information we collect and what we do with it, and we reserve the right to revise this privacy policy at any time. We will notify you of any material changes to this policy by posting the new policy here and by changing the Effective Date at the top. You should periodically read this Policy to learn of any revisions. Your use of this website at any time is deemed to constitute your agreement to all of the terms and conditions of the privacy policy then in effect. If you do not agree to these terms, please do not visit the website or provide any information.

The following discloses our information gathering and dissemination practices for this website.

Information We Collect

Personally Identifiable Information. When you visit our website, we will not collect any Personally Identifiable Information about you (such as your name, address, telephone number, or e-mail address), unless you specifically provide such information. You may supply us with Personally Identifiable Information when you sign up for email alerts, request information concerning investor relations, sign up for rewards programs or in other ways.

Non-Personally Identifiable Information and Cookies. By using the website, you make available to us and we collect through the use of cookies certain Non-Personally Identifiable Information (such as the domain name and type of your Internet server and browser, the web pages accessed, and the length of access). While the site uses cookies, it does not require the use of cookies. Cookies are messages written in your browser. The cookie messages store Non-Personally Identifiable Information to help us gauge the success of our website, help us increase the value and benefits of the website, and will track session information such as what pages you access and for how long. While it may be possible to correlate this information to particular individuals, we do not do so, and we limit our use of this information to its aggregate form reflecting all visitors to our site. Most Internet browsers enable you to erase cookies from your computer hard drive, block all cookies, or receive a warning before a cookie is stored. Please refer to your browser instructions or help screen to learn more about these functions. You may use the website without restriction even if you have blocked cookies on your browser. Please note, however, that unless cookies are enabled when viewing a webcast on the Investor Info portion of our site, certain results in the webcast reporting may be skewed.

This site, from time to time, may contain links to other sites. We are not responsible for the privacy practices or the content of such websites.

Rewards Programs
This website hosts the G.H. Bass & Co. Rewards program. When you join this program, you will receive club benefits as described in the Terms & Conditions of this website. We will use customer information provided in connection with purchases to better tailor and personalize special offers for you benefit.

Text Messaging
G.H. Bass & Co.’s Text Alerts offers mobile access to various promotions and other announcements over SMS. Enrollment can be achieved by texting GHBASS to 24439. The mobile phone number's verification message along with all other SMS messages may have standard text and data rates that apply. Users will be allowed to opt-out of this program at any time by texting STOP to 24439. Message frequency is no more than 10 SMS messages per month. You can contact us at 877-471-4885 with questions about the text messaging program, or text HELP to 24439.

Third Parties May Receive or Collect Information Through Our Website.
We are not in the business of selling data (Personally Identifiable Information) about our customers for marketing purposes to third parties. We may, however, share Non-Personally Identifiable Information with certain third parties as described herein. There are other limited circumstances in which we share Personally Identifiable Information, such as from time to time we may engage the services of third parties to help us analyze use of the website. These third parties are contractually bound to use the Personally Identifiable Information only according to this privacy policy. They are not authorized to send you any information about goods and services from other companies without your permission. We may share your Personally Identifiable Information, including information generated from participation in our loyalty programs, among our subsidiaries, parent companies and affiliates for purposes of marketing AM Retail Group Inc. products and services.

We may also release Personally Identifiable Information in special cases in order to comply with any requests from law enforcement and government agencies, to enforce the Terms of Use of the website and other agreements, and to protect customers and others. We may do so when we believe in good faith that disclosing this information is otherwise necessary or advisable, including, for instance, to identify, contact, or bring legal action against someone who may be causing injury to or interfering with the rights or property of our company, another user or anyone else that could be harmed by such activities.

We may transfer Personally Identifiable Information to an affiliate or third party as part of a transfer of business assets. Such a transfer would be within the scope of this Policy so long as the affiliate or third party agrees to continue to maintain use and storage of Personally Identifiable Information in accordance with this Policy. If the company files bankruptcy, this privacy policy is null and void in its entirety, and we may sell, transfer or auction any and all information, including customer data and personal information, in any manner in our sole discretion.

Changes to our Privacy Policy
This policy statement is subject to change. All changes will be posted on this page. We encourage you to review our privacy policy periodically to remain informed of changes that may have occurred.

This website is not intended for children and we do not intentionally collect Personally Identifiable Information from children or provide any information about children to any third party. If you have reason to believe that we have collected Personally Identifiable Information concerning a child, please let us know immediately.

If you believe that we have acted inconsistently with this policy, please send correspondence to the below address and we will try to resolve your concerns.

California Privacy Rights
California Civil Code Section § 1798.83 permits users of the Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please write us at: Attn: California Privacy Rights Info Request, AM Retail, 512 Seventh Avenue, New York, NY 10018.

Visiting from Outside the United States
If you are visiting the Site from outside the United States, please be aware that your information may be transferred to, stored, or processed in the United States. The privacy laws of the United States may or may not be as comprehensive as those in your country. By using the Site, you understand that your information may be transferred to the Company’s computer servers and facilities located in the United States.

If you believe that we have acted inconsistently with this Privacy Policy, please send an email to help@ghbass.com and we will try to resolve your concerns.

Contact Information
AM Retail, 512 Seventh Avenue, New York, NY 10018

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